You are surely familiar with the terms SEO and sales funnel as you research more about digital marketing online. These two can both be very powerful if you want to convert more leads. However, the question now is, how do you apply SEO and sales funnel to your overall dental marketing strategy? Which of these two is the better choice for you in the first place?
Dental SEO – How is It Done?
Most people today searching for dental services start with the use of different search engines such as Google to look for dental practices near them. If your goal is to reach out to these people, your practice must show up in results for such searches.
There is only a single way to make it happen and that is with the help of SEO or search engine optimization. Dental SEO involves researching the keywords and key phrases that your prospect patients every time they search for dental practices then incorporating them into your own dental website.
This process can help search engines better understand your website content and display your web pages in the results for the relevant searches. Dental SEO is a process that involves creating links from reliable websites that will show and prove to search engines that you are credible information source. As your website gains more authority online, the higher your rank will be for those searches related to your practice.
Dental Sales Funnel – How is It Done?
As expected, dental sales funnel works through collecting the most number of people possible at the wider end then drawing them down little by little to the different funnel levels until they become your paying patients at the very bottom. There will be a decrease in the number of people at every stage as they go through the funnel until the time comes that only qualified leads are left. This is the reason why it is important to set up your sales funnel the right way.
Localize Your Strategy for Dental Digital Marketing
The secret for an effective dental digital marketing that combines dental SEO and sales funnel is to localize the strategy you are using. Unlike other brands with national focus, dental practices only look to market to those people that are within the local radius.
However, just because you are local doesn’t mean that you should no longer take advantage of the internet. Through the use of targeted campaigns, it will be possible for you to localize your online presence then use maps rankings that will attract more prospects knocking on your door.
With all the different key components of a dental digital marketing, it may feel a bit overwhelming to implement a good and solid online campaign. Many dental practices lack the staff or time to deal with all the different digital tasks required to succeed. With the use of different tools for dental sales funnel and dental SEO, you will be able to focus more on your dental practice as they also help you focus on the growth of your online presence.