Advertising is a marketing strategy that seeks to satisfy and inform the general public by addressing their particular needs through services and goods as well as generating sales and trends. Marketing and advertising are major elements in the success of a business. The two should work side by side in order for the other to work effectively. Although there is a change in the way people presents advertising, the purpose and role of this method has not changed a lot. Whether a business advertises its products or services in newspapers, televisions and magazine, advertising promotes a broad product range. The following are the functions of advertising.