Meet Marilyn, she runs a profitable hairdressing salon in the center of a busy commercial district. All her life, she wanted to be a hairstylist but never got the opportunity to use her skills to pay her way through college. Being a neighborhood hairdresser only gave her the chance to barber her services for grocery and a small portion of her tuition. As soon as Marilyn graduated from Business College, she attended a training seminar that taught her how to use her skills to her greatest advantage. These are the steps she took to turn her passion into substantial profits: She found searchable keywords for her ideas, Chose a Domain Name, Built an attractive Website, Got Web Hosting, Hired a Copywriter and Used Search Engine Visibility.