Nowadays, it is so important for website owners to use a tool known as a website traffic checker. This is because they need to get regular updates on how well their website is performing. Once they are aware of how well their website is performing, they can more easily determine how best to modify it. After all, a website needs traffic in order to survive. If it does not meet the needs and expectations of its market, it will not be able to gain the interest of investors. In addition, it will help you keep tabs on how well things are working on your website.